Godrej Interio brings to you a novel concept in furniture designing through its U&US Design Studio.

Our product innovations, expertise and valuable customer insights have helped identify furniture ‘Co-creation’ as the need for the hour. At U&US, we offer our customers an opportunity to create their own furniture designs by combining their ideas and our expertise at a state-of-the-art Design Studio.

We employ an innovative and socially responsible business model to train and provide a perennial source of income for the carpenters, leading them towards a sustainable means of livelihood.

Our Story

The changing demography and size of our country offers a huge demand for quality furniture. Presently this is being met through readymade, carpentered or designer furniture. Due to the diversity in choices and individual preferences of the modern customer, these traditional modes of furniture buying are not comprehensive any more.
With an aim to get the breath of the customers, we carried out a systematic field research. We visited various stakeholders to understand their concerns and issues faced while buying furniture. U&US Design Studio is a culmination of the findings of this research.

  • Limited choices, high cost and durability were the issues plaguing the readymade furniture segments while budget and time escalation, inconsistent quality and need for supervision were the pain points for carpentered furniture.
  • A glaring issue was the working conditions of the carpenters. Use of primitive tools, lack of professionalism and limited understanding of design and ergonomics hampered their development.
  • Insights about materials, workshop layouts and inventory management also helped us conceptualize an innovative offering.

U&US addresses these issues to offer the flexibility of designing your own furniture along with the convenience of modular designer furniture. We bring to you, unlimited choices, unwavering budgets, timely delivery, quality assurance and expert service all under one name - the Design Studio.

What we offer

Co-creation
We offer you a platform to bring your furniture ideas to life! Combine your creativity with our expertise to design your own furniture. At a Design Studio, you can ideate and create, discuss and debate and even modify and re-create your furniture, all under one single roof!

Personalized themed furniture
Create the themed homogeneous furniture you always wanted. We can help you incorporate a design, a pattern or a specific fabric onto all the pieces of furniture you create with us, thus providing a thematic look.

State-of-the art technology
Specially designed software allows you to create 3D images of your apartment. This helps you visualize the space available allows you to work around with the placement and aesthetics of your new furniture.

Exhaustive material library
You can touch and feel a wide range of materials such as solid wood, polishes, laminates, fabrics, fittings and more, from our vast material library that promises to spoil you for choice.

Trained professionals
Our experts at the U&US Design Studio will help you co-create your furniture by advising and guiding you towards the best materials, colors, themes and trends based on your preferences.

Ease of booking and execution with regular progress updates
You can finalize your design and place an order at the Design Studio. Expert carpenters will create and install your furniture in 5 weeks (depending on the size of your apartment).
The manufacturing will take 4 weeks while the complete installation will be done at the site in just 7 days. You will not need supervising as you will receive regular progress updates through e-mail.

Quality assurance
We have excellent suppliers and vendors across India. We use the best quality raw materials, genuine wood, fabrics, and hardware for an excellent piece of furniture that you can trust only Godrej to deliver.
Your U&US furniture also comes with a 1 year warranty.
Commitment

We are one of the largest business conglomerates in India reaching over 1.1 billion customers worldwide. Our businesses also affect a wide range of stakeholders across classes. U&US is therefore as much a novel business idea as it about fulfilling a social responsibility.

Locally skilled carpenters are the major workforce at both ends of the supply chain. We develop their art by training them to manufacture traditional wooden components on machines by using new and innovative techniques.

Carpenters are also trained for the final assembly of the components, exposing them to the finer concepts of aesthetics and execution. At the same time emphasis is laid on material handling and safety procedures for ensuring holistic learning.

Godrej U&US is creating employment opportunities by setting up of workshops and offering a sustainable means of preserving their lively hood which is under threat from imported furniture.